Named One of the Best PR
People in Tech Three
Years in a Row

Amber Rowland, Principal
The Rowland Agency

We offer a full range of services to build brands, drive demand and create competitive advantage.

The Rowland Agency is a premier strategic communications consultancy for companies who are pioneering innovative technologies, defining new categories and challenging traditional business models. We create and execute programs based on what success looks like in the short- and long-term and deliver stellar results.

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What Clients are saying...

A friend once told me that when it comes to PR, there's only bad and worse. Amber proved that wrong. Amber is nothing short of a stellar public relations professional. She's high-energy, has meaningful relationships with the most influential editors and is super fun to work with. We worked closely on hundreds of projects, ranging from precision placement of company news, through interviews with top technology journalists, to positioning my company for major industry awards - several of which we won including The Wall Street Journal Technology Innovation Award.

    David Helgason

    Founding CEO of Unity Technologies

    Amber is a top-performer in the business of buzz. From laying out a strategy for outbound communications to getting your story to the right opinion shapers at the right time to whipping an exec team into press-worthy shape, she is capable of helping any technology startup or enterprise software company looking to improve their PR or AR results. The best part? She is no wimp to pressure, demonstrating sound judgment, capable of quickly turning on a dime when life happens and executing flawlessly against unrealistic timelines. She gets the job done with constant grace and aplomb.

    Ken Cheney

    CMO at CHEF

  • I'm in awe of Amber's abilities. 

Just talking to her about how to communicate effectively has changed my life and the path of multiple startups for the better. 

I was impressed with how she helped me craft and tailor my company's story for each audience, with her ability to drive high impact results and with her collaborative, consistent approach to success. 

Amber is an overachieving craftswoman.

    Jeremy LaTrasse

    Twitter Co-Founder and Heavybit Investor

    Amber delivered outrageous results, drawing the press, analysts and community to us in a compelling manner -- which led to Best of Show awards at VMworld. We could not have had a better step forward into the market. 
She works incredibly hard, with equal parts of integrity and insight into the nuances of effective communications. First rate, first class, she is.

    John Blumenthal

    Founding CEO of CloudPhysics

  • I’ve had the pleasure of working with Amber for several years and in many capacities. Whether at events, press interviews or brainstorming positioning and messaging, Amber brings the right balance of persistence, creativity, technical skills and marketing experience to the table. I personally rely on her for my own goals and would heartily recommend her to any young companies looking to make meaningful progress in their public perception.

    Steve Herrod

    Former VMware CTO and now Managing Director at General Catalyst Partners

    Amber is a PR wizard and delivered phenomenal results, including a wide reach to media, analysts and influencers in the enterprise technology field. Amber is the best at what she does, works extremely hard and her passion for her work is contagious. Our launch would not be nearly as successful without her. I look forward to working closely with her for upcoming years.

    Madhura Maskasky

    Co-Founder and Head of Product at Platform9

  • Amber is truly remarkable at what she does and is the epitome of what it means to be a Silicon Valley PR professional. She did a remarkable job of getting us coverage in TechCrunch, the New York Times, the San Jose Mercury News, BusinessWeek, the Boston Globe and a whole host of other outlets.

    Zulfikar Ramzan

    Former CTO at Elastica and now CTO at RSA

    Amber is laser focused on delivering results. I had the opportunity to work with her in my first 6 months at Big Switch, and she played a critical part in helping us rebuild the brand. Her unique background helps her in being a great business partner. I look forward to working together again!

    Doug Murray

    CEO of Big Switch Networks

  • No one other than Amber could pull together such an amazing set of PR activities to meet the needs of a start up in a fairly crowded space. She 'gets' technology, understands the solutions and constantly drives results. She is super professional, thoughtful, insightful, responsive, and has great communication skills. Loved working with her and hope our paths cross again soon.

    Maya Shiran

    Manager at Nimbula (acquired by Oracle)

    Amber laid the foundation for HashiCorp’s PR success. She has a complete grasp of our space, understands complex technology, and is excellent in communicating with diverse audiences. We are very grateful for her focus, guidance, and responsiveness. Her professionalism and willingness to give candid feedback make Amber a pleasure to work with.

    Kevin Fishner

    VP of Product Management at HashiCorp

featured case study

"I can attest to Amber’s talent, work ethic and tenacity first hand: she's an incredibly productive person, always on the ball and someone I rely on extensively. 

In a highly compressed launch of just 5 weeks, she helped deliver a spectacular launch. She helped refine our messaging while working with first time entrepreneurs, got us 70+ briefings with press and analysts and helped Platform9 win a Best of Show award at VMworld. Coverage of our launch and the ensuing customer + hiring traction has been way beyond our expectations, thanks to Amber."

Sirish Raghuram

Founding CEO of Platform9


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